Thursday 27 October 2011

WEAR PINK, THINK PINK, DRINK PINK


Please join me at this important charity event! All funds raised will be donated
to the Mater Foundation’s chicks in pink program, supporting breast cancer care and research. 

Wednesday 26 October 2011

Maiocchi anyone?




I’ve worked with Maiocchi (http://www.maiocchi.com.au/) as their house model for several years and this season I’m particularly excited about their Spring 2011 Collection. The color palette features the traditional black and red, but it also includes a lot of blue, white and floral prints. The style is very 1960’s and is inspired by the designer’s all time favorite movie  ‘Gidget Goes to Hawaii’. Here are a couple of my favourites...











The lady behind the superb designs is the wonderfully talented Deanne Mayocchi. Being a fashion designer and style queen, I felt it was fitting that Deanne was the first to be interviewed for my blog…and luckily she agreed to spend a couple of minutes sharing her thoughts…



What is it in your life that inspires you? Travel, I recently travelled to Japan and this became the inspiration for my Winter 2012 collection.
What is your definition of beauty? A person who is beautiful on the inside as well as the outside and who has great style.
If you could spend a day with 1 person, living or dead, who would it be and why? Coco Chanel, my friend gave me a book about her for my birthday and I recently watched a movie about her life…an amazing woman for her time.
Tell me something about you that not many people know? Sometimes I go into work at 3am in my pajamas and turn up the music and get inspired for designing my next collection.
What one piece of advice would you give someone wanting to start a career in fashion? Be prepared for some hard work...it’s not all fashion parades and free champagne you know!
What is the best perk in being a designer? The fashion parades and free champagne...seeing my collection on the runway is the good bit at the end of a lot of hard work.
What would you do if you won a million dollars? Travel!!!
What is your favorite makeup product and why? YSL touché Eclat foundation – it is the ‘must have’ makeup accessory for the handbag.
Cats or dogs? Dogs!

Saturday 15 October 2011

Have you ever heard of Socialnomics?

Our world really is changing, a friend told me to view this video on YouTube and I was blown away by the facts… the currency of the 21st Century IS information! Have a look at this video on socialnomics, and you will see what I mean.  Did you know that if Facebook were a country, it would be the 3rd largest in the world? I know this doesn’t have anything to do with makeup, fashion or beauty…but it kind of does … you need to see this video!

http://www.youtube.com/watch?v=fpMZbT1tx2o

2011 QUEENSLAND BRIDES DESIGN AWARDS























The design awards show was held on Friday 7th October 2011, as part of the Queensland Brides Expo. This was an event filled with fabulous gowns and incredible designs and I had the pleasure of modeling for designer Ann Wilson of Strictly Bridal Emporium.
Strictly Bridal is located at Robina Town Centre on the Gold Coast and let me tell you, their showroom is full of amazing gowns! The makeup artist on the day was Kerryn Roberts from Allure Hair and Makeup.
Kerryn did such a beautiful job. She decided that since I was walking on a stage full of big, harsh lights, she would do a dark, smokey, dramatic eye with lots of individual lashes. It was finished off with shimmering highlights and neutral glossy lips…love this look!
Ann Wilson won three awards out of the four designs she entered. She was the Winner of the Couture Category, the Runner Up of the Avant Garde Category and Runner Up of People’s Choice Awards….what an amazing outcome!!

AUSTRALIA’S SURFING LIFE SHOOT

I just wanted to share with you this picture from the latest issue of Australia’s Surfing Life Magazine (November 2011).
Tom Dawson from Australia’s Surfing Life shot this super ‘gnarly’ video and wrote the very funny and flattering comments about the day. Thanks Tom...you’re a legend!!
This shoot was with the ever so suave photographer Mr Tyronne Fitzgerald (http://www.modelmayhem.com/tyronnefitzgerald) and the stunning makeup was done by the very gorgeous makeup artist, Ellie Wright (http://www.elliewright.com.au). We   had so much fun shooting down at Miami and we were so lucky as it was a beautiful, sunny day. Tyronne is an amazingly, talented photographer and makes you feel so at ease in front of the camera.  Thank you to everyone involved and for making this such a great shoot!
And also make sure you check out the awesome video at

http://vimeo.com/29303778


Saturday 1 October 2011

LIVE EVERY MOMENT, LAUGH EVERY DAY, LOVE BEYOND WORDS



My hello to the world…

Did you know that the word ‘cosmetics’ comes from the Greek word ‘kosmos’, which means ‘of this world, worldly’? …No? Neither did I, before I started studying makeup…my new infatuation!! I’m a model and now also an aspiring makeup artist. I was born and raised in Denmark, but have lived the past 10 years in Australia. I live everyday with passion and love. I know that life is full of challenges and I believe being happy shouldn’t be one of them.  My aim in life is to wake up every day filled with happiness, purpose and passion. I love everything organic, I love healthy food and fitness, I love travelling and of course I love modelling, makeup and fashion!

I have been lucky enough to work with some of the world’s most successful brands, I have done an extensive range of magazine work and am now also turning my attention to makeup. I love being creative and making people feel beautiful and special.

I want to share with you my journey as a model/makeup-artist. So this is the beginning of a blog where you will find honest advice and writing from the heart. You will read my stories, my experiences and my thoughts on all the things that I’m passionate about.

I would love to hear your comments along the way, so please feel free to email me at any time (info@annlodberg.com).

Love the world, love people, love life, but most importantly love yourself…love who you are and what you stand for.